Imperfect Club

Imperfect Club

The Apology Before the Ask

Nobody handed it to you. You just followed it anyway

Ricky Tam's avatar
Ricky Tam
Aug 20, 2026
∙ Paid

Last week I wrote a message to someone I work with. The first sentence was an apology.

Not for anything I’d done. For what I was about to ask. “Sorry, I know you’re busy, this’ll only take a second” — a full sentence of pre-emptive smoothing before I’d said a single word about what I actually needed. I read it back before hitting send and stopped. There was nothing to apologise for. I hadn’t even made the request yet.

I deleted the apology. Sent the rest. It took eleven seconds and felt like removing a layer of clothing in public.

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Nobody taught me to do this, not in any lesson I could point to. It arrived the way these things arrive: early, quietly, through a thousand small penalties for other people’s mild discomfort. Ask for something and watch a face tighten, even slightly, and you learn. Take up space and feel the room’s temperature drop a degree, and you learn faster than any lecture could teach you. By the time I was running my own business, I wasn’t following a rule I remembered choosing. I was following one I had absorbed before I had the vocabulary to question it.

Stay quiet. Stay grateful. Never be the reason someone else has a worse day.

It gets mislabelled, and the mislabelling is most of the problem. People call it easy-going. Low-maintenance. Considerate. I believed the considerate one for years — that this was just who I was, someone who didn’t need much. But consideration is a choice you make freely, for people you’re glad to make it for. This isn’t that. This runs whether or not the situation calls for it, whether or not the person on the other end would even notice if I skipped the apology entirely. It runs with people who’ve told me, more than once, that I don’t need to brace like this.

The tell is proportion. Watch what happens next time you need something small — five more minutes, a straight answer, someone to just say what they think. If the apology arrives before the request, sized for something far larger than what you’re actually asking, that’s not manners. Manners are proportionate. This isn’t. It’s an old rule, still running, long after the room that made it necessary stopped being the room I’m in.

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Here’s the part that took me the longest to accept: the rule made sense once. Somewhere, being quiet and grateful and easy to accommodate kept me safe, kept things calm, kept me liked in a situation where being liked genuinely mattered. It wasn’t a flaw that put it there. It was a reasonable response to a real set of conditions. The problem isn’t that I built it. The problem is nobody told me it came with an expiry date, and habits don’t announce when they’ve gone past use the way instructions do.

Recognising the rule helped me understand it. It didn’t stop me obeying it. What finally helped was a two-question check I now use before sending an ordinary request — plus one sentence that keeps the warmth without the apology.

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